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Tuesday 24 November 2015

Pinterest Mentorship For Bloggers

Pinterest, Inc. is a social media web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and, on a smaller scale, GIFs and videos. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp. Pinterest has reached 250 million monthly active users as of October 2018.
Pinterest CEO Ben Silbermann summarized the company as a "catalogue of ideas" that inspires users to "go out and do that thing", rather than as an image-based social network.


After 1 year of signing into pinterest every day I think I have gathered enough experience to establish myself as a pinterest expert.

I have read what Neil Patel have to say about pinterest.

If you check this guy out, he's a blogger guru.

Makes a living blogging.

I have read what all the other experts have to say.

Their stuff is for beginners.

I have been trying to make money online through blogging since 2011.

No 1 will offer you what I have to say today for free.

There are no affiliate links, no section where it says ''click here to get the full version.''

I have enrolled myself into all kinds of online courses promising to teach you how to get traffic and make money from your blog.

I have bought all kinds of digital books trying to teach you how to optimize your blog for search engines and how to use social media to gain traffic.

All didn't work.

History

2009–2011: Founding

Development of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. The site proceeded to operate in an invitation-only open beta. Pinterest allows users to save images and categorize them on different boards. They can follow other users' boards if they have similar tastes. The evolution of Pinterest is based on the shared interest of its users and relies on its members to produce the content. The most popular categories, as of March 2012, were home, arts and crafts, style/fashion, and food. Silbermann said he personally wrote to the site's first 5,000 users offering his personal phone number and even meeting with some of its users.
Silbermann and a few programmers operated the site out of a small apartment until the summer of 2011. Early in 2010, the company's investors and co-founder Ben Silbermann tried to encourage a New York-based magazine publishing company to buy Pinterest but the publisher declined to meet with the founders.
Nine months after the launch the website had 10,000 users. The launch of an iPhone app in early March 2011, brought in a more than expected number of downloads. The app would later be updated in March 2013. The Pinterest iPad app was launched August 2011. Pinterest Mobile, launched the following month, is a version of the website for non-iPhone users.
On August 10, 2011, Time magazine listed Pinterest in its "50 Best Websites of 2011" article. In December 2011, the site became one of the top 10 largest social network services, according to Hitwise data, with 11 million total visits per week. The next month, it drove more referral traffic to retailers than LinkedIn, YouTube, and Google+. The same month, the company was named the best new startup of 2011 by TechCrunch. Noted entrepreneurs and investors include: Jack Abraham, Michael Birch, Scott Belsky, Brian Cohen, Shana Fisher, Ron Conway, FirstMark Capital, Kevin Hartz, Jeremy Stoppelman, Hank Vigil, and Fritz Lanman.
Initially, there were several ways to register a new Pinterest account. Potential users could either receive an invitation from an already registered friend, or they could request an invitation directly from the Pinterest website that could take some time to receive. An account can also be created and accessed by linking Pinterest to a Facebook or Twitter profile. When a user re-posts or re-pins an image to their own board, they have the option of notifying their Facebook and Twitter followers. This feature can be managed on the settings page.
Why?

Must of them have not experimented on what they're telling you.

They have just read a butch of articles and bring all that idea in 1 place and sell it to you.

This is going to leave you confused and frustrated.

How do these guys get their products in front of you?

They have spend huge amount of money and they want it back.

Just so everyone gets what we are trying to say here.

Blogging is the safest and best means to make some extra money online.

I have seen people that earn a 6 figure salary blogging.

Don't get excited, this didn't happen over night.

They had to go through some hard work.

Some had to spend lots of money.

There're many ways to promote a blog.

- Organic traffic (seo, search engine optimization)

- Inorganic traffic, word of mouth, business cards, radio or tv advertisement.

- Referral traffic (must common social media like facebook, pinterest, twitter...)

When you create a new blog, your main focus should be to gain readers, e - mail subscribers.

Don't try to make money on it by placing google ads, affiliate links...

What you want to do is create expertise in a particular field say ''how to grow better garden tomatoes.''

Then you want to give most of your content free.

If you check the most popular educational website online (wikipedia) every thing there is free.

People just have an option to donate out of free will.

That's what you're going for.

You want people to love you.

Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards.
Content can also be found outside Pinterest and similarly uploaded to a board via the "Pin It" button, which can be downloaded to the bookmark bar on a web browser, or be implemented by a webmaster directly on the website.
Some websites include red and white "pin it" buttons on items, which allow Pinterest users to pin them directly. In 2015, Pinterest implemented a feature that allows users to search with images instead of words.

Business pages

This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business. People want to get ideas from businesses to figure out what to do or buy next. Pinterest also allows businesses to create pages aimed at promoting their companies online. Such pages can serve as a "virtual storefront."
In one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook. These users spent less time on the company's website, choosing instead to browse from the company's pinboard. Further brand studies have continued to show Pinterest is more effective at driving sales than other forms of social media. A study carried out by Wolfgang Digital found that site traffic originating from Pinterest Business pages was more engaged spending up to five times longer on site.
In 2013, Pinterest introduced a new tool called 'Rich Pins', to enhance the customer experience when browsing through pins made by companies. Business pages can include various data, topics and information such as prices of products, ratings of movies or ingredients for recipes.
In May 2017, Pinterest president Tim Kendall made the announcement for Instant Ideas, the new feature allows advertisers to reach consumers through their smartphone's camera.  Pinterest plans to eventually add them to results displayed when people use its Lens feature to scan a photo from their phone to find related pins as well as the Shop the Look feature that lets people tap products featured in a photo to reveal a list of links to similar products available for purchase.

User data

Registration is required to use.
Like Facebook and Twitter, Pinterest now lets marketers access the data collected on its users. Technology providers including Salesforce.com, Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind are presently[when?] the only companies granted access to the data. By granting access to users' data, Pinterest lets marketers investigate how people respond to products. If a product has a high number of repins, this generally tells the producer of the product that it is well liked by many members of the Pinterest community. Now that Pinterest lets marketers access the data, companies can view user comments on the product to learn how people like or dislike it. A 2013 study on Pinterest practices found that "repinning" was the most popular action by users, followed by likes, and lastly, commenting. According to Salesforce.com, Pinterest has become a key part of corporate digital marketing strategies.
Before 2013, Pinterest only accounted for about 2 percent of global social-mediated sales, but by May 2014 that was up to about 23 percent. People use social media sites like Pinterest to direct or guide their choices in products. A study from October 2016 found that 60% of Pinterest users are women.  Many businesses use Pinterest Analytics to investigate whether the time spent on the social networking site is actually producing results or not. Through the access of Pinterest Analytics, companies receive insight to data via API, which makes it easier for the businesses using this method to closely engage with the consumer population on Pinterest.
Pinterest Analytics is much like Google Analytics. It is a created service that generates comprehensive statistics on a specific website's traffic, commonly used by marketers. Pins, pinners, repins, and repinners are some aspects of user data that Pinterest Analytics provides. It also collects data that depicts the percentage of change within a specific time, to determine if a product is more popular on a specific day during the week, or slowly becoming unpopular. This data helps marketing agencies alter their strategies to gain more popularity, often changing the visual content to appeal to the Pinterest community. The "Most Clicked" tab in Pinterest Analytics demonstrates products that are more likely to sell. According to a study by Converto, in April 2012, Pinterest drove more social media-originated e-commerce sales than Facebook or Twitter.
Companies also can add their own ideas features to explore how consumers respond to a product, like the Pinterest Trends product, Piqora. Piquora is a visual analytics and marketing provider for specifically visual social networking sites including Tumblr, Instagram, and Pinterest. Marketers use Piqora's Pinterest Trends to analyze a brand's performance against competitors on Pinterest.

Demographics

Globally, the site is most popular with women. In 2012, a report found that 83% of the global users were women. By 2016 the proportion of women users was lower at 60%.  Britain, however, is an exception. As of March 2012, 56% of the users were male with different age profiles, being about 10 years younger than in the U.S., where the predominant age range was typically 35–44. In terms of age distribution, the Pinterest demographic closely resembles the U.S. Internet population.

After you have gained their trust, give them your best product like say ''How I depended on my garden for vegetables for 1 whole year'' charge them an affordable fee.

Watch your bank account swell over night like crazy.

You can use paypal to gather your money.

Paypal has an option where you can send what is known as invoice.

And your account will be credited upon completion of this process.

We will be dealing today with referral traffic, and our main focus will be pinterest.

I have 3 pinterest accounts

- Have monitored this accounts for 1 year

- I have seen the amount of referal traffic each account brings to my blogs

- I have seen my avg daily views

- I have seen my avg daily engagement

What makes a good mentor?

- He is able to tell you his personal findings.

- He is able to tell you his mistakes.

- He is able to proof his success.

Facts about Pinterest

- Pinterest delivers the highest social media traffic more than facebook and twitter.

- Pinterest accepts only pictures.

- Pinterest has large ratio of female audience is to male audience.

- You're allowed to follow a total of 300 people each hour.

- You have a follow limit of 50000 people.

- The only social media site that offers its loyal users with an analytic where you can monitor things like:

> Avg.daily impressions.

> avg.daily viewers.

> Avg. monthly viewers

> Avg. monthly engaged.



All of these data is very important to your success on pinterest.

You also want to check your audience which is still found on the analytic page.

- Where do you get most visit ''country''

- Do you have more male or female audience or do you have a more female or male audience.


You want to put an eye on how your pins are performing.

Pinterest will tell you what attentions each pin is getting like:

- impressions.

- repins

- clicks

- likes


This will tell you which ones to promote

Most expert will tell you, your success on pinterest depends on the number of boards and the number of pins you have.

Tha's a lie.

Your success on pinterest depends on the number of followers you have and the number or repins, likes clicks and impressions your pins have.


Let's try to create a pinterest account from scratch and watch it drive you a crazy amount of free internet traffic.

Head over to pinterest.


-  The front page, you have an option to create a new account by inserting your e - mail and password.

- Just do that.

- Next you have the option to follow interest.

Don't get excited over this.

What is your blog about?

Make sure to follow interest that match what you're writing about.

Don't be writing about sports and you're busy following fashion.

As a new pinterest users I made the mistake of following just any interest and people.

My 1st account has over 24000 people but very poor engagement.

Pins will be delivered to your home page account according to the interest and the people you follow.

Pins

A Pin is an image that has been linked from a website or uploaded. Pins saved from one user's board can be saved to someone else's board, a process known as "repinning." In 2016, Pinterest renamed the "Pin it" button to "Save." The purpose behind the renaming was due to international expansion, making the site more intuitive to new users. In October 2013, Pinterest began displaying advertisements in the form of “Promoted Pins.” Promoted Pins are based on an individual user's interests, things done on Pinterest, or a result of visiting an advertiser's site or app. 

Boards

Boards are collections of pins dedicated to a theme such as quotations, travel, or weddings.

Exploring

Pinterest uses a feature called Guided Search, which gives keyword suggestions when entering a search term, narrowing down results. The home feed is a collection of Pins from the users, boards, and topics followed, as well as a few Promoted Pins and Pins Pinterest has picked. On the main Pinterest page, a "pin feed" appears, displaying the chronological activity from the Pinterest boards that a user follows.

In the recent months, Pinterest introduced visual search as part of their latest feature. This search feature allows users to take a photo of existing pins, zoom into existing parts of a photo or take new photos. Then, users could click into any of the assigned circles and multiple suggestions will pop up in the guided search below the photo. If the item is in Pinterest's database, it will direct the user to the shop or pins that are similar. This feature incorporates the guided search feature as it gives keyword suggestions and narrowing down the results for the photo.

Following

Following users and boards fills the home feed with content. Users can follow and unfollow users as well as boards. Similar to Facebook, Instagram, and Twitter Pinterest contains verified accounts. A verified account will contain a checkmark next to their domain in the search results. The verified profile will also contain a full website URL and checkmark.

Business

Pinterest was first conceptualized in December 2009 by cofounders Ben Silbermann, Evan Sharp and Paul Sciarra. The first prototype was launched in March 2010 and made available to a small group of colleagues and family members. Since its inception, it has developed into a well-funded site financially supported by a group of successful entrepreneurs and investors including FirstMark Capital, Jack Abraham (Milo), Michael Birch (Bebo), Scott Belsky (Behance), Shana Fisher (Highline Venture Partners), Ron Conway (SV Angel), Kevin Hartz (EventBrite), Jeremy Stoppelman (Yelp), Hank Vigil, Fritz Lanman, and Brian S. Cohen.

In early 2011, the company secured a US$10 million Series A financing led by Jeremy Levine and Sarah Tavel of Bessemer Venture Partners. In October 2011, after an introduction from Kevin Hartz and Jeremy Stoppelman, the company secured US$27 million in funding from Andreessen Horowitz, which valued the company at US$200 million.
Retail companies use Pinterest for advertising and style trending. Pinterest intends the web design to support "style conscious retailers", where customers can visualize products within a consumer context. Companies like The Gap, Chobani, Nordstrom, and West Elm use Pinterest to gather online referrals that link users with similar interests to a company. The Gap has arguably taken the biggest initiative in their use of Pinterest, employing their own themed pinboards such as "Denim Icons" and "Everybody in Gap."Pinterest played a role in the run-up to the 2012 US presidential election. The wives of both candidates created accounts. Ann Romney debuted her Pinterest account in March and First Lady Michelle Obama announced hers in June.
In May 2012, Pinterest was valued at $1.5 billion. In February 2013, it was valued at $2.5 billion. In October 2013, it was valued at $3.8 billion. In May 2014, it was valued at $5 billion. In June 2015, it was valued at $11 billion. In May 2015, Fortune Magazine listed Pinterest in the 8th position on its Unicorn List, which ranks startups that have a valuation exceeding $1 billion. As of 2017 the company is valued at $12 billion.
In June 2015, Pinterest added the "Buy" button to its mobile app.
In Alex Heath's article on Business Insider, he sheds a light to Pinterest's interest in becoming a search company, hence, “the company is putting search front and center in its app with [Pinterest Lens].”

Copyrighted content

Pinterest has a notification system that copyright holders can use to request that content be removed from the site. The Digital Millennium Copyright Act (DMCA) safe harbor status of Pinterest has been questioned given that it actively promotes its users to copy to Pinterest, for their perpetual use, any image on the Internet. Pinterest users cannot claim safe harbor status and as such are exposed to possible legal action for pinning copyright material. Because Pinterest allows users to transfer information, intellectual property rights come to play.
A "nopin" HTML meta tag was released by Pinterest on 20 February 2012 to allow websites to opt out of their images being pinned. On 24 February 2012, Flickr implemented the code to allow users to opt out.
Pinterest released a statement in March 2012 saying it believed it was protected by the DMCA's safe harbor provisions.
In early May 2012, the site added automatic attribution of authors on images originating from Flickr, Behance, YouTube and Vimeo. Automatic attribution was also added for Pins from sites mirroring content on Flickr. At the same time, Flickr added a Pin shortcut to its share option menu to users who have not opted out of sharing their images.

Reception

Privacy

Pinterest has a five star privacy rating from the Electronic Frontier Foundation.

Terms of service

Pinterest's earlier terms of service ambiguously asserted ownership of user content. A March 2012 article in Scientific American criticized Pinterest's self-imposed ownership of user content stating that "Pinterest's terms of service have been garnering a lot of criticism for stating in no uncertain terms that anything you 'pin' to their site belongs to them. Completely. Wholly. Forever and for always."
At the time, Pinterest's terms of service stated that "By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services." Under these terms all personal, creative and intellectual property posted to the site belonged to the website and could be sold. A Scientific American blogger pointed out that this contradicted another line in the terms of service, that, "Cold Brew Labs does not claim any ownership rights in any such Member Content."
Several days later, Pinterest unveiled updated terms of service that, once implemented in April, ended the site's previous claims of ownership of posted images. "Selling content was never our intention", said the company in a blog post.

Legal status

In February 2012, photographer and lawyer Kirsten Kowalski wrote a blog post explaining how her interpretation of copyright law led her to delete all her infringing pins. The post contributed to scrutiny over Pinterest's legal status. The post went viral and reached founder Ben Silbermann who contacted Kowalski to discuss making the website more compliant with the law.
Content creators on sites such as iStock have expressed concern over their work being reused on Pinterest without permission. Getty Images said that it was aware of Pinterest's copyright issues and was in discussion with them.
A meta tag was released by Pinterest in February 2012 to allow websites to opt out of their images being pinned.

Awards

Pinterest won the Best New Startup of 2011 at the TechCrunch Crunchies Awards. At the 2012 Webby Awards, Pinterest won Best Social Media App and People's Voice Award for best functioning visual design.

Third-party developers and content

Many third-party developers have created web applications, browser extensions, and even podcasts devoted to Pinterest. These items range from analytics, to enlarging the images on Pinterest's website.

Technical

Pinterest is written in a framework built over Flask. Pinterest engineering blogs  have more details on how Pinterest builds its product.

Use by scammers

Social engineering of Pinterest users by scammers to propagate surveys promising free products was noted by the computer security firm Symantec in March 2012. Scam images, often branded with a well-known company name like Starbucks, offer incentives such as gift cards for completing a survey. Once the link in the description is clicked, users are taken to an external site and asked to re-pin the scam image. Victims are phished for their personal information and the promised free product is never delivered.

Censorship

China

In March 2017, Chinese authorities blocks this website, the website is still blocked after the Two Sessions in 2017. No response has given, but some media guess that the blocks was related to the Two sessions.[clarification needed][106] Huaban, Duitang and 30 more websites has many similarities to Pinterest. However, it's not blocked in Hong Kong.

India

Internet service providers in India had blocked Pinterest following a Madras High Court order in July 2016 to block a list of around 225 "rogue websites indulging in online piracy and infringement of copyright". The block was temporary.

United States

Pinterest has decided to block and delete user accounts they believe are spreading “promotion of false cures for terminal or chronic illnesses, and anti-vaccination advice.”

Science

Data from Pinterest helps provide researches in different areas. For example, it is possible find patterns of activity that attract attention of audience and content reposting, including the extent to which users specialize in particular topics, and homophily among users.  Another work focused on studying the characteristics, manifestations and overall effects of user behaviors from various aspects, as well as correlations between neighboring users and the topology of the network structure. There is also study, that based on Pinterest propose novel pinboard recommendation system for Twitter users.
Pinterest data can be also used in quality assessment of the Wikipedia articles and their sources in different languages.


When I started working on pinterest, there was a possibility to pin the pin of a different user and change the url of that pin.

But now you can't do that.

So what you want to do is head over to your blog choose you say 5 images and pin them.

When you want to follow people, don't just go about following just any body.

Be certain they know what you're talking about or at least understand your language.

You have to go personal.

Choose your best pin and send it to your followers since pinterest only allow you to send messages to your followers.



To increase conversion rate, include a short personalized message.

Try to be polite and be a professional.

My most converting message looks like this.

Please help me Re - pin, Like and Send this pin and if you have any pins you want to promote then send it over and I will return the favor.

I'm not going to assume you know what to do.

Make sure if a person sends you a pin then re - pin and like it.

Most of them will go to your board and do further pinning.

Some of them will try to create a partnership with you where they will want to constantly send pins to you and in return you can send pins to them.

What is pinterest for Business?

- You want to get more targeted followers.

- You want to make atleast 1 of your pins go viral.



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